User Experience & App Design
Designing intuitive, engaging digital experiences — from augmented reality fan activations to mobile apps — with a focus on user-centered design and seamless interaction.
// DESIGN PHILOSOPHY
Great UX design is about removing friction and creating moments of delight. Whether designing an AR experience for millions of NFL fans or mapping a user flow for a mobile app, I start with the user's goal and work backwards — eliminating confusion, reducing steps, and making every interaction feel inevitable. The best design is the kind users never have to think about.
Design Disciplines
User Research & Discovery
Understanding users through research, personas, and usability testing to inform design decisions. Every experience begins with deep empathy for the end user and their goals.
Interaction Design
Crafting intuitive, responsive interactions that feel natural and effortless. From AR ring try-on flows to VR spatial navigation, interaction design bridges intent and action.
Prototyping & Iteration
Rapidly building interactive prototypes in Figma and Unity to validate ideas early. Iteration is the core of great UX — test, learn, and refine until the experience clicks.
Information Architecture
Structuring content and navigation to reduce cognitive load and guide users naturally through complex systems. Clarity and hierarchy are the foundations of every design.
Visual Design & Systems
Developing cohesive design systems, component libraries, and visual languages that scale across products and platforms consistently.
Cross-Platform Experience
Designing seamless experiences across mobile, AR, VR, and web platforms. Adapting interactions and layouts to the unique affordances of each medium.
